The Egg Race.
When you’re launching something new, be it a project, a product, sharing your personal brand with the world… it takes an intentional sprint to craft it in a way that hits its mark.
It’s like you’re balancing an egg on a spoon, and you’re racing forward to the finish line where you finally share it with the world…
DON’T ARRIVE AT THE FINISH LINE WITH A BAD EGG.
You want a beautiful, simple, elegant, smartly crafted product to launch with.
Many people believe that if they can just get the right PR or marketing after launch, their idea will fly. The problem is, if it’s not crafted right from the beginning, it misses the opportunity.
The truth is, the best marketing happens WHILE you’re building your project. It’s in the construction and planning that creates a succesful launch. The best marketing is built INTO the product.
The decision that Google made to simplify their homepage to a box, was marketing built into their product.
Tom’s Shoes, Buy One Give One, was a crucial piece of the marketing, built in from the beginning. Tom’s is Tom’s because of the intentional decisions made in the creation of the product.
Dr. Bronners writing all over their soap bottles was a choice that baked marketing and their brand into the product.
The name, “Death to the Stock Photo,” was marketing built into the product from day one.
The point is, to stand out and build sustainable marketing and communication from your brand to the world, you must be intentional in the creation of your products: Packaging, positioning, uniqueness, communication, personality, creative direction and much more.
I cannot guarantee success. But instead, I can guarantee that I will help you avoid pitfalls along the way, giving your project or product the best shot forward to making an impact on the world, and those you seek to create for.
I help take the kernel of an idea, help you package it, position it, name it, communicate it. Anything to help you avoid having that egg slip off and crack. I accelerate your potential with your new product.
All in all, my job is to help cultivate and bring out the uniqueness of your product and then position it in a way that has the best opportunity to shine.
If you’re interested in inquiring about rates and working together on your product, project or idea, click here.
Why am I suited to help you run with your product? It’s what I do every day with my work. Over the years packaging up and sending out hundreds of emails with mini projects and ideas. Big and small, failures and successes. Every time, testing with an audience, trying to gain insight into what makes people tick and what makes people go “ooooohhh this is amazzinnnng.”
Death to the Stock Photo (My full time thing).
Founded and grew to 500k subscribers and over $1M in revenue.
Creative Caffeine Newsletter (My most enjoyable creative practice.)
A regular email conversation about being an artist today with notes, discoveries, and questions.
The First 4 Years Podcast (Where I’m learning the most.)
Everyone talks with those at the top of their craft, the founder who started a Billion Dollar Company and the Artist who spoke at Google. But what about making the first step into the creative field? What about how someone who’s just starting out can go from employed to self-employed? In this show, I try and dissect some of my early struggles and speak with guests about the first 4 years in business.
Killer Brand Marketing – Most people feel gross about using marketing tactics, hacks, or what I call “manipulations.” Killer Brand Marketing is my method for coaching individuals and brands through growing an audience in a way that’s human, repeatable, and feels natural for their brand.
The Mystery USB – A USB drive packed with mystery media that arrives at your doorstep and helps you when you have a creative emergency. (Sold Out)
EXAMPLE PARTNERSHIPS X COLLABS
I collect inspiration, write about it, think on it, and generally work to keep my mind sharp. The value of working together is in customized, nuanced creative built around you and your goals for your product.
You can see a web of ideas that I keep here: