“Brands”

The Attention Economy

We’re living in the attention economy. But the more you shout, the fewer results you’re getting! The problem isn’t SEO, the lack of a social media intern, or PR. Something is broken with the way we approach acquiring customers, leads, and fans. Because most of these solutions… provide only cosmetic fixes. (Doctoring up your brand […]


Twitter

How can a product so simple, with so few updates, stay so relevant? Sure, they made it 280 characters now. And I’ll be honest, I think it’s improved. Was the original 140 characters a fluke? A guess? I’m not sure. But the guard rails produce the best in all of us. We had to constrain our […]


Wale and Jerry Seinfeld

I totally missed it. Back in 2015, Wale, a D.C. rapper and Jerry Seinfeld put together a record. How does something like this even come together? “So I had heard his name and then he came to a show and asked if he could say hello, so he came backstage. I thought he was a […]


Feels Like Love

Or maybe a crush… I still get excited. Hands sweat a bit, and my heart-rate picks up. Like a noise going off, or rather it’s more like a record scratch… *screeeech* It’s a thrill: When I come across a brand that’s doing something new, something that pushes the bounds something happens in my head. I guess I’m […]


The Light Phone

https://www.thelightphone.com/smartphonetm We’re slowly wising up to the negative effect social media has on our lives. Like all major cultural issues, it’s likely that these negative consequences don’t affect everyone the same. The Light Phone is banking on you giving up the cell phone once in awhile for a break from it all. This is a […]


I bought clothing over Facetime

  I can’t help but raise my hand first for this type of stuff, it’s in my nature. I’m in bed late in the afternoon, and an email about shopping with a brand that’s been catching my eye. So I click a link, and then I’m on with Ariel, a manager at the store as […]